Social Evolution

The challenge

There is an increase in violence among young people in the last few years. thirteen-year-old kids are walking around with knives across Dutch cities and authorities are struggling to find a solution to this problem. Recently a new campaign came out by the Dutch government "Drop je knife en doe wat met je life", but according to experts, this does not quite reach the target audience who they are trying to reach. We aim to find a solution that actually reaches the targeted communities.

The solution

We are still working on a solution, right now we are trying to assess the target audience.