Soulful memory

The challenge

1 in 6 people over the age of 80 have dementia. 70 percent of people in care homes have dementia or severe memory problems. Care homes and Alzheimer's associations are options for the diagnosed but for 75% of these diagnosed individuals, care is provided by family members and friends. There is no help provided to the family carers to overcome the transitional period of seeing their loved one become a different person.

The solution

Therefore, we want to create a space or a community in which families can choose to celebrate life instead of grieving over what is to come. Whether that means organizing weekends away with the family, board game nights hot air balloon rides, brunches, there is something we can do to let the positive aspects overshine the negative and help caretakers through the process. The aim is to have a real impact that can help people become more empathic, compassionate, understanding, and self-aware.